SEATTLE, 1984 – It all began with Prince. Naturally. One morning in his grandparents’ house that sat atop his home city, John Costacos – just 23 years old – awoke to hearing “Purple Rain” on the radio.
A University of Washington graduate whose football team had the best defense in the country at the time, Costacos came up with the idea of making a “Purple Reign” T-shirt to honor the team, featuring a lineman in a purple jersey falling from a cloud in the sky. Costacos printed up the shirts, traveled to a road game at Stanford one fall weekend and sold them in the parking lot. The idea was brilliant. By the end of the first week, he later estimated he had sold 20,000. [Read More…]
Words by @AmyKNelson