"The Beatles and Outkast are the pre-eminent groups of this caliber from their respective genres. When music is measured on a broad critical scale, it’s typically across three categories: sales and plays, critical reception and influence over time (the importance of each gets debated by music critics and consumers ad nauseam). By these standards, each group achieved what is the most remarkable balance of all three for any outfit of their respective genres.
But there is a fourth, less-tangible element that etches mere mortals into music’s history. A closer examination of the Fab Four and ‘Kast suggests that there is a shared method to their myth.” [READ MORE]